{"product_id":"iacocca-an-autobiography-1","title":"Iacocca: An Autobiography","description":"\u003cp\u003e“Vintage Iacocca . . . He is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero. . . . His career is breathtaking.”—Business Week\u003c\/p\u003e\u003cp\u003eHe’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.\u003c\/p\u003e\u003cp\u003eThe son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.\u003c\/p\u003e\u003cp\u003eIn his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn’t know how to cash the check.\u003c\/p\u003e","brand":"Lee Iacocca, William Novak","offers":[{"title":"Default Title","offer_id":67826590122216,"sku":"0553251473","price":3.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0712\/8160\/6888\/files\/9780553251470.jpg?v=1790972271","url":"https:\/\/book-wyrm.net\/products\/iacocca-an-autobiography-1","provider":"The Book Wyrm","version":"1.0","type":"link"}