{"product_id":"persuasion-theory-and-research-current-communication","title":"Persuasion: Theory and Research (Current Communication)","description":"\u003cp\u003eThis volume provides a clear, straightforward introduction to theory and research in persuasion, leaving instructors free to hand-pick non-text materials to satisfy ancillary aims. It includes a discussion of research concerning the production of persuasive messages, as well as the more traditional research on the study of message effects. The text also provides a careful, comprehensive and critical treatment of the relevant research literature including examination of primary as well as secondary and tertiary sources, consideration of a wide body of published research from diverse fields, attention to avoiding premature generalizations from limited research evidence, and a thorough treatment of relevant theoretical and methodological quest\u003c\/p\u003e","brand":"Daniel J. O′Keefe","offers":[{"title":"Default Title","offer_id":47074186985704,"sku":"9780803933682","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0712\/8160\/6888\/files\/9780803933682.jpg?v=1743605664","url":"https:\/\/book-wyrm.net\/products\/persuasion-theory-and-research-current-communication","provider":"The Book Wyrm","version":"1.0","type":"link"}