{"product_id":"public-relations-for-dummies","title":"Public Relations For Dummies","description":"\u003cp\u003eProven techniques that maximize media exposure for your business\u003c\/p\u003e\u003cp\u003eA seasoned PR pro shows you how to get people talking\u003c\/p\u003e\u003cp\u003eWhen it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.\u003c\/p\u003e\u003cp\u003eDiscover how to\u003cbr\u003e* Map a winning PR strategy\u003cbr\u003e* Grab attention with press releases, interviews, and events\u003cbr\u003e* Cultivate good media relations\u003cbr\u003e* Get print, TV, radio, and Internet coverage\u003cbr\u003e* Manage a PR crisis\u003c\/p\u003e","brand":"Eric Yaverbaum, Robert W. Bly, Ilise Benum","offers":[{"title":"Default Title","offer_id":47774191419624,"sku":"9780471772729","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0712\/8160\/6888\/files\/9780471772729.jpg?v=1761860616","url":"https:\/\/book-wyrm.net\/products\/public-relations-for-dummies","provider":"The Book Wyrm","version":"1.0","type":"link"}