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Don Peppers, Hardcover
The One to One Future: Building Relationships One Customer at a Time
The One to One Future: Building Relationships One Customer at a Time
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A guide to pitching products and services to one customer at a time shows business people how to find the twenty percent of their loyal customer base and how to find out what those customers want. 40,000 first printing. $40,000 ad/promo.
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